Product & Brand Strategy Professional
building digital products where user needs,
design, and growth meet.
Work bridging community, design, and digital product workflows for global brands and civic tech.
Experience with Global Brands, Growth and Product Strategy.
My career bridges brand and product. I started by supporting global companies like Armani Beauty and Burger King through campaigns, design, and community management that strengthened brand identities and user engagement. Today, I apply those same principles
of clarity, storytelling, and insight to product management — from defining strategies and MVPs to delivering growth-driven digital solutions.
Brand & Strategy, Product Management, User Experience
Launching products and scaling brands
Highlighted projects
In-Car Music & Live Events
Designed a safer, hands-free music and events app for drivers; linking Spotify features with live event discovery.
Role Product Manager - research, MVP, design
Brand Strategy Plug-in
Created a structured brand program and early concept, used by businesses to launch with clarity.
Role Founder & Strategist - framework design, go-to-market
TDM Calculator
– Hack4LA
Partnered with Hack for LA and LADOT to improve the Transportation Demand Management Calculator, a public tool for real estate developers.
Role: Product Manager - usability, workflows, design reviews
How I work
I follow a structured process to move products from idea to launch; balancing user insights, design and business growth.
Discovery
User research, competitor analysis, and trends to uncover real problems and opportunities.
2. Prioritization
Frameworks like RICE, MoSCoW, and Kano
to decide what creates the most impact.
3. Delivery
Collaboration with cross-functional teams
to bring ideas to life and deliver business value.
4. Learn
Usability testing, data review, and iteration
to improve continuously after launch.
I’m Krystal Phan, a Product & Brand Strategy professional. My work spans product management, design systems, and community engagement, with global brands like Armani Beauty, FlixBus, and Netino. I bring empathy, structure, and creativity to help teams turn insights into impactful products.
About
For me, product is ultimately about people; understanding their needs, creating meaningful solutions, and building connections. I also enjoy connecting through conversations, whether it’s
to explore opportunities, share perspectives,
or exchange ideas.
I’d be glad to connect!